100xLife Movement
→ Brand Growth + Social Strategy
→ Website, SEO + Content Systems
→ Automation + Long-Term Growth
What began as support around a book launch and online presence quickly evolved into a long-term partnership focused on growing the 100xLife movement through stronger systems, strategic content, automation, and a digital ecosystem built to scale alongside the mission.
Behind
The Build
100xLife is a faith-based movement helping people build daily habits centered around the teachings of Jesus through books, podcast content, guided challenges, and growing coaching communities.
When Rob and I first connected, he was preparing to launch his book and begin sharing this message with a much wider audience. The mission was powerful, but the digital side of the business was still in its early stages and not yet equipped to fully support where the vision was headed.
What began with Instagram support quickly turned into a long-term partnership focused on building each next piece together. From rebuilding the website and creating stronger customer pathways to automating challenge delivery, improving visibility online, and building systems that could support a movement continuing to grow year after year.
The Challenge:
→ Website created friction for new visitors
→ No clear system for managing signups
→ Challenge delivery relied on manual processes
→ Growth needed stronger digital infrastructure
What We Built:
→ Instagram strategy + early audience growth
→ Website redesign + conversion improvements
→ Automated email and challenge delivery
→ Landing pages, freebies + enrollment systems
→ Ongoing strategy supporting future expansion
The Results:
→ Reached 2,300+ users within 7 months
→ Organic search traffic increased 124%
→ Created a smoother customer journey
→ Built systems supporting long-term growth
→ Infrastructure ready for future scaling
"I love Jenna's creative dedication to her work.
She always finds a way to put my dreams into functional reality."
Rob Dayton