KATE HENDRICKSON
→ Website Redesign + SEO Strategy
→ Brand Refresh + Listing Automation
→ Conversion Focused Customer Journey
Kate had built a thriving real estate business over decades of serving clients across the Central Coast, but her outdated website no longer reflected the level of business she had built. Together, we reimagined the digital experience through a full website redesign, brand refresh, listing automation, and smarter systems designed to save time while creating a stronger customer journey.
Behind
The Build
Kate and I had known each other through our small-town San Luis Obispo connections long before we ever worked together, so when the conversation naturally turned toward her website, I already knew I was looking at someone who had spent more than 20 years building an incredible reputation through consistency, hard work, and an unmatched commitment to her clients. The problem was simple: her website no longer reflected the level of business she had built.
Behind the scenes, the outdated WordPress site had become increasingly difficult to manage, property listings required constant manual updates, and the overall digital experience was creating more work than it was solving. For someone moving at Kate’s pace, the technology was slowing her down instead of supporting her.
Together, we completely rebuilt the experience from the ground up by elevating the visual brand, automating property listings through MLS integration, improving search visibility, integrating live client reviews, and creating a website designed to work harder behind the scenes so Kate could spend less time managing technology and more time doing what she does best: serving her clients.
The Challenge:
→ Outdated WordPress site
→ Listings manually updated one by one
→ Brand no longer felt cohesive
→ Limited ability to self-manage updates
→ Customer journey lacked strategic direction
What We Built:
→ Full Squarespace website rebuild
→ Brand color + wordmark refresh
→ Automated MLS property feed integration
→ Google + Zillow review integration
→ SEO structure for improved visibility
→ Strategic contact forms + page CTAs
→ Mobile optimized user experience
The Results:
→ 1,500+ Google search impressions in 90 days
→ 84 organic visits directly through search
→ Improved branded and local search visibility
→ Eliminated manual property listing updates
→ Generated leads through AI search discovery
""Professional, fun, reliable, and great results!
Jenna Dee is amazing! She helped me rebuild my website because it was outdated and "clunky". She built a clean, user-friendly, and highly functional website. She also worked smoothly with another team member to integrate IDX and made the feed smooth and beautiful! Her communication was excellent and she stayed on task throughout the entire project. I've honestly been so hands-off with it (which I wanted).”
Kate Hendrickson